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current collection

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BLENDER

Pure linens, fresh cottons and soft synthetics in a natural color palette.

 
 
 

PHOTOGRAPHY Rym Beydoun STYLING Pam Nasr MODEL Nour Hifaoui

 

ethos

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I believe contemporary fashion and sustainability go hand-in-hand. Having an ethos is not about branding or positioning, but a necessity when working in an industry that has a massive impact on the environment and the people.  Being based in Beirut, I continuously strive to find new ways to improve my practices. So far, I have been following the slow fashion movement by:

Keeping traditional methods of producing garments

Since the beginning, I have been handling the sampling and production of my collections myself at my atelier, favoring quality over quantity with utmost attention to finishing. I find inspiration in traditional garments and ancient craft, and I like to experiment with different hand manipulation techniques

Vouching for conscious consumption

My aim is to produce timeless collections, with pieces that would age gracefully a woman's closet. This is why I don't relate to the fast fashion rhythm; I prefer to focus the construction and fit of my pieces, and to carefully choose my fabrics and materials.

Minimizing fabric waste

One of my goals as a designer is to benefit my local community, and I do so by procuring my fabrics from local vendors. Besides, I would also use dead-stock fabrics and re-purpose my fabrics scraps into patchworks to create limited-edition pieces.